Builders association wins advertising grant

Milford — The Pike County Builders Association was recently awarded a $5,000 advertising grant from the National Association of Home Builders. This grant is being used to conduct a “Buy Now” advertising campaign. The purpose behind this campaign is to help local homebuilders associations in an effort to bolster housing sales and home-building by encouraging hesitant consumers to become confident buyers. The local campaign through the Pike County Builders Association will run through Labor Day weekend. A large area will be targeted with newspapers in the Pennsylvania, New York and New Jersey area featuring advertising. Promotional flyers will also be available in local businesses to promote the campaign. Additionally, a radio advertising campaign will reinforce the entire promotion. Other building associations that have launched the “Buy Now” campaign have received positive feedback with calls into the office asking for membership directories and information on choosing a contractor. Since its launch in mid-February, the National Association of Home Builders program has received support from builders associations across the nation. Currently, $1.7 million in advertising assistance has been given to 86 local associations in 29 states. More information about the local area “Buy Now” campaign can be obtained by contacting the Pike County Builders Association at: 570-296-5589. The national campaign was initiated through the National Association of Home Builders and more information can be found online at: www.nahb.org .