WESTFALL - In addition to the stuff you would expect to find in a supermarket for Valentine’s Day - cards, candy, plush toys, ingredients for a romantic dinner and sweet baked goods for dessert - Price Chopper has has added some exclusive heartstrings offers for 2006. Among them are the “Pink Intuition” Rose, an pink rose with creamy white striations that is expected to dazzle your loved ones. The rose is found among a large assortment of flowers that the store offers and Price Chopper claims are fresher and longer lasting than flowers sold elsewhere. Another holiday exclusive is the quick checkout lane dubbed the “Lover’s Lane.” This lane is totally devoted to all customers’ Valentine’s Day purchases. It will be open Sunday, Feb 12 through Tuesday, Feb. 14 (Valentine’s Day) from 8 a.m. to 8 p.m. And while you are thinking about roses, February’s Rose of the Month is the “Hot Princess”, deep pink in color and available in a 6-stem bunch. This program is now in it’s third year, and has proven to be very popular with customers. “Last year around half of rose gifts were traditional red. This year, given the spectrum of colors available, I expect the percentage to be 50% traditional versus 50% modern,” said Jon Strom, Price Chopper’s VP of Floral Operations. As in the past, Central Market Florists’ more than 200 Certified Designers will be designing custom bouquets and arrangements to suit all tastes and budgets. The designs produced by Central Market Florists have made Price Chopper an FTD Top Member Company, and the leading wedding floral company in the Northeast. Flowers can be sent around the world by visiting Price Chopper stores, by calling 1-877- 712-ROSE (7673) or by visiting www.pricechopper.com.